glasses + fields group

Glasses Fields Group is a collective of real estate agents under one brokerage, working together to create long-lasting relationships with their clients. When Robby and Lauren approached me for this project, they communicated a desire to build a personal connection with their current & future clients through their brand. The goal to connect through social media for authenticity but still offer luxury & exclusivity might’ve felt like opposing ideals, but we were confident we could craft that avenue through visual representation.

This led to using classic, clean, minimal colors [code for black & white] while adding an earthy but luxurious color to the mix: sand. The idea was to draw a connection to a similar color in that palette, champagne, and then make it tangible, like a home. I developed a custom lockup using a font as a base, then adjusted to fit the scope of this project.

This was a phenomenal team to work with, and they still reach out from time to time with new marketing material requests.
Check out my work below & how my art direction influenced their website!