Manager, Strategic Communications
Bellisio Foods, Inc.
July 2019 – May 2022
Developed and executed strategic external communication plans, resulting in a 40% surge in brand visibility and a remarkable 30% growth in customer engagement.
Aligned internal communication strategies for field team members with professional staff, leading to a substantial 250% increase in employee engagement for a workforce of 2,000 team members.
Crafted comprehensive brand guidelines, including a visual style guide, to ensure a unified brand experience and unwavering consistency across all internal and external communications.
Distinguished as the Producer/Host of a monthly newsletter and spotlight video series, achieving an outstanding 60%+ engagement rate among the audience.
Oversaw all internal and external communication strategies, including executive presentations, board presentations, and acquisition communications for the CEO and executive leadership teams.
Speechwriter/ghostwriter & interview prep for international executives, for publications & live events.
Developed Bellisio Includes, the DEI&Belonging employee resource group for the organization. Created curriculums, spearheaded Anti-Racism & Unconscious Bias Executive trainings, moderated Courageous Conversations, and saw an improvement rate of 22% in team member satisfaction.
Lastly, I led all COVID communications at the onset and throughout the COVID-19 Pandemic. I was instrumental in crafting our WFH policies, fostering togetherness, and crafting communications to our many team members, partners, B2B customers, consumers, and all PR communications for corporate responsibility during 2020 & 2021.
Press & Crisis Management
My Contribution: Copywriter, Editor, Designer, Art Director for Video Shoot
SOCIAL &
INFORMATION DESIGN
External New Hire Campaign
External New Hire Campaign
Internal IT Campaign for team members to opt into systems education
Internal campaign, promoting a safe work environment during the Covid-19 Pandemic.